Corneliani's eCommerce website underwent a comprehensive redesign to elevate its digital presence in line with the brand's luxury positioning. The new look exudes a refined and contemporary aesthetic that mirrors Corneliani's sophisticated image.
To enhance the user experience, storytelling elements were seamlessly integrated into landing pages, offering a deeper connection to each collection. The product photography approach was overhauled to better highlight the quality of the fabrics and craftsmanship, with the catalog now featuring fresh imagery and dynamic product videos.
The purchasing process was also simplified and enhanced, particularly for mobile users, to provide a more intuitive and seamless shopping experience. These enhancements were focused on improving conversion rates and building long-term customer loyalty.